Recognition in the Birthday Honours for fighting for Diversity.
The battle for Diversity within the comms industry has been going on for a long time and it is not yet over.
I am proud to have been recognised in the Queen’s Birthday Honours with a CBE for services to Diversity in the Creative Industries with the work of the Ideas Foundation.
In truth, the award recognises the work of the Ideas Foundation team, led by the indefatigable Heather MacRae, to give creative opportunities to thousands of young people from disadvantaged backgrounds – especially ethnic minorities – in the creative industries.
It also would not have been possible without the support of leading agencies and brands.
But we have a lot more to do.
So please join this battle.
MORE THAN RE-BOOTING A BRAND: FIGHTING COVID-19 WITH THE GOVERNMENT’S COMM’S TEAM
As a Colonel in 77th Brigade, I have been deployed with the No.10 Comms Team since April.
Here are some of the projects I have worked on. I am now ready to help brands like yours as well.
May 2020:
Project to integrate the Stay Alert slogan into the slogan of 12 leading brands on a Piccadilly Circus takeover.
June 2020:
Project to present the Enjoy Summer Safely theme into the identity of 12 leading brands on a Piccadilly Circus takeover. Eventually 53 brands joined in this campaign support.
June 2020:
Project to reposition facemasks as a fashion campaign using celebrities.
June 2020:
Project to show that mask wearing is socially responsible.
September 2020:
Project developed with Keith Weed, ex-Unilever – to keep consumers to stay at a safe distance.
Summer 2020:
Some other initiatives developed for the No.10 Comms team.
The battle against coronavirus has been the biggest battle that this country has fought since the Second World War.
I am pleased to have pleased to have played a small part in it.
“I feel enormously privileged to have been working with you on the coronavirus campaign, I’ve been inspired by your creativity, enthusiasm and drive to do the right thing - it’s been without question the most meaningful and important project I’ve worked on.
”
ABOUT THE AUTHOR, ROBIN WIGHT
One of advertising’s leading creative minds who has been involved in some of the world’s most iconic campaigns, Robin now runs the Robin Wight Ideas Clinic, an idea-generating programme enabling companies of all sizes to reboot their brand in just 2 days.