Robin Wight: A Life Full of Ideas

After 50 years working on the frontline of advertising, I still haven’t run out of ideas!

I began at Collett Dickenson Pearce, arguably the best advertising agency of the 20th century in the UK, learning my craft working as a copywriter alongside the likes of Charles Saatchi and (Sir) Alan Parker.

In 1979, I helped start WCRS, the first of the new generation of ad agencies (followed by BBH, M&C Saatchi and Lowe Howard-Spink) that soon overtook the advertising dinosaurs founded in the past.

In 2003, WCRS reinvented itself as the first of the integrated communications agencies offering brands a full toolkit of communications expertise – particularly in the domain of social media.

Many of the campaigns that I helped create are now part of advertising legend:

The Ultimate Driving Machine, I Bet He Drinks Carling Black Label, The Future’s Bright The Future’s Orange, If Anyone Can Canon Can, Got Your Number – 118 118, and so on.

Now I have stepped out of Engine, I am reinventing myself as an ideas resource for brands large and small.

First with Exmoor Branding – helping local brands and businesses on a low-cost/no cost basis.

Secondly, with my Ideas Clinic to give a two-day ideas boost to brands large and small.

I remain committed to the Ideas Foundation that I set up 19 years ago (www.ideasfoundation.org) to create a pathway for talented young people from diverse backgrounds into the creative industries.

And now I am proudly an Hon. Colonel in the British Army, creating new ideas in the Army’s Information Warfare Brigade – 77th Brigade – to support the NATO strategy in Estonia.

Oh, and I am also working on my advertising autobiography (The Most Fun You Can Have With Your Clothes On).